Generated by All in One SEO Pro v4.9.6.2, this is an llms.txt file, used by LLMs to index the site. # Wendy Faith Coaching | Trauma Informed Business Coach Creator of The Intrinsic CEO™: Self-Leadership for Solopreneurs ## Sitemaps - [XML Sitemap](https://www.wendyfaith.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [What Is a Trauma Informed Business Coach? (And Why It Matters More Than You Think)](https://www.wendyfaith.com/what-is-a-trauma-informed-business-coach-and-why-it-matters-more-than-you-think/) - When I first heard the phrase trauma informed business coach, I had two thoughts. The first was: Oh wow, that’s exactly what I needed 10 years ago. The second was: Well, shit—no wonder I was stuck for so long. I spent years of my entrepreneurial life overworking, undercharging, hiding from visibility, and beating myself up What is a trauma informed business coach, and how can they help LGBTQ+ entrepreneurs struggling with impostor syndrome, productivity, and self-worth? Learn more inside. - [Rebuilding After Losing Everything: Why I Do This Work Now](https://www.wendyfaith.com/rebuilding-after-losing-everything/) - There’s a version of my story that looks great on paper. I built a company over 14 years, reached tens of millions of people, published and sold nearly half a million books, led a team, and eventually sold the business. That version is true—but it’s not the part that explains why I do the work Rebuilding after losing everything reshaped Wendy Faith’s work as a trauma-informed business coach helping entrepreneurs grow with alignment and resilience. - [Work Accountability and Trauma: Why Women Show Up for Everyone but Themselves](https://www.wendyfaith.com/work-accountability-and-trauma-why-women-show-up-for-everyone-but-themselves/) - There have been entire chapters of my life where the only way I could get shit done was if someone else was counting on me to show up. My kids? You bet. My employees? I'd go to the ends of the earth. My community? I was SO there for them. Deadlines? Great. External expectations? Love - [The Truth About Money Mindset Blocks and Toxic Positivity](https://www.wendyfaith.com/the-truth-about-money-mindset-blocks-and-toxic-positivity/) - I just got off a coaching call with a brilliant, heart-centered woman who’s been struggling with money mindset blocks and not knowing who or what to believe. She’s trying so hard to build stability, security, and freedom in her life – and you know what she keeps hearing from money mindset influencers? “Just stay happy Just stay positive and money will come is toxic advice. Learn what real money mindset blocks are and how to heal them for true abundance. - [Business Coaching for LGBTQ Business Owners: Why It’s Different (and Fucking Necessary)](https://www.wendyfaith.com/business-coaching-for-lgbtq-business-owners/) - Business Coaching for LGBTQ Business Owners isn’t just another niched service – it’s a radical necessity. If you’re an LGBTQ+ business owner, you already know this: success was never built with us in mind. Every networking event where you had to weigh your safety against your authenticity, every funding pitch where your pronouns or your Business coaching for LGBTQ business owners that’s trauma-informed, political, and practical as fuck. Build your business without selling your soul. - [You Can’t Manifest Your Way Out of Oppression: What to Do About Real Money Mindset Limiting Beliefs](https://www.wendyfaith.com/what-to-do-about-real-money-mindset-limiting-beliefs/) - Let’s talk about money mindset limiting beliefs, but in a way that doesn’t gaslight you. You cannot "affirmation" your way out of homophobia, racism, ableism, misogyny, or capitalism. You can’t “align your vibration” to bypass discrimination at the bank, the pitch meeting, or the hiring table. You can't "mindset" your way out of systemic oppression. Let’s talk about money mindset limiting beliefs, but in a way that doesn’t gaslight you or bypass reality. - [Are Self Help Books Bad? Not Exactly. But They Didn’t Heal My Trauma—And They Won’t Heal Yours Either.](https://www.wendyfaith.com/are-self-help-books-bad-not-exactly/) - For over 30 years, I was on what I thought was a healing journey. I did therapy. I read every bestselling self-help book I could get my hands on. I filled journals with affirmations and gratitude lists. I chased mindset hacks and goal-setting systems like they were the key to finally fixing whatever was wrong Wondering “Are self help books bad?” Not exactly—but they won’t heal trauma. Learn why mindset hacks fail and what true healing actually takes. - [Understanding Trauma Set Me Free — Not Therapy, Not Mindset Work, Not Trying Harder](https://www.wendyfaith.com/understanding-trauma-set-me-free-not-therapy-not-mindset-work-not-trying-harder/) - For most of my life, I thought something was wrong with me. I did the therapy. I read the books. I worked hard to “fix” myself: my anxiety, my avoidance, my freeze response, my inability to follow through. I tried mindset work, goal setting, journaling, gratitude, productivity systems. I wanted so badly to be “better.” Understanding trauma—through biology, not shame—helped me heal after decades of trying to fix myself. Here’s what finally set me free. - [Perfectionism and ADHD : When the Inner Critic Masquerades as Motivation](https://www.wendyfaith.com/perfectionism-and-adhd-when-the-inner-critic-masquerades-as-motivation/) - For years, I believed my perfectionism was a strength. I thought being hard on myself was what made me successful—what pushed me through burnout, tight deadlines, and overbooked calendars. I wore it like armor. I believed my harsh inner voice was the reason I got things done. And to be fair, I did get things Explore the hidden connection between perfectionism and ADHD. Learn how procrastination, guilt, and shame are rooted in survival—not failure. - [Imposter Syndrome Explained (From Someone Who Doesn’t Feel Like a Fraud Anymore)](https://www.wendyfaith.com/imposter-syndrome-explained/) - Let’s talk about the quiet fear so many of us carry: What if I’m not really as good as they think I am? What if I’m just faking it, and someone’s going to find out? That’s imposter syndrome—and if you’re here, chances are you know exactly how it feels. You can have years of experience, Imposter syndrome explained without the fluff. Learn how trauma, ADHD, and inner conflict fuel self-doubt—and what actually helps. - [How to Overcome Imposter Syndrome (Without Faking Confidence or Forcing Positivity)](https://www.wendyfaith.com/how-to-overcome-imposter-syndrome/) - We need to talk about the real roots of imposter syndrome—because for many of us, especially Gen X and late-diagnosed neurodivergent folks, it’s not a mindset problem. It’s a nervous system and survival strategy that’s been with us since childhood. Learning how to overcome imposter syndrome isn’t about becoming bulletproof or suddenly believing in your genius. Struggling with how to overcome imposter syndrome? Learn the real roots—plus somatic tools and parts work that help you move forward, even when you feel like a fraud. - [Self-Reinvention : How to Rebuild Your Life After Everything Changes](https://www.wendyfaith.com/self-reinvention-how-to-rebuild-your-life-after-everything-changes/) - There’s something tender, wild, and quietly radical about closing a chapter that once defined you. This week, I officially closed the last bank account tied to the company that launched my publishing career. It was a business I built from the ground up and sold, and grieved like a loved one when it no longer fit Facing loss, change, or burnout? This guide to self-reinvention offers 9 practical steps to rebuild a life aligned with your values and joy. - [I Thought It Was a Midlife Career Crisis. Turns Out, It Was an Identity Earthquake.](https://www.wendyfaith.com/it-was-a-midlife-career-crisis/) - I used to think a midlife career crisis was about needing a new resume or feeling uninspired in your job. That’s what the articles say, right? “Pivot to your passion,” “reinvent yourself,” “try a side hustle.” But when my publishing career collapsed, it didn’t feel like a pivot. It felt like I lost who I Feeling stuck in a midlife career crisis? Discover how losing my creative career led to an identity crisis - and how healing helped me pivot into a life and business rooted in authenticity. - [Scarcity Mindset vs Abundance Mindset :: A Nervous System-Aware Reframe](https://www.wendyfaith.com/scarcity-mindset-vs-abundance-mindset-a-nervous-system-aware-reframe/) - The phrase scarcity mindset vs abundance mindset gets tossed around a lot in business coaching circles. And while the concept can be helpful, it often gets reduced to something overly simplistic—like all you have to do is "think positive" or "stop living in fear" and abundance will flow. But in real life, things are more Learn how to reframe scarcity mindset vs abundance mindset through a trauma-informed lens, honoring your nervous system while building toward resourceful, sustainable abundance. - [Healing Money Mindset Mistakes: The Hidden Wound Behind Wanting to Give It All Away](https://www.wendyfaith.com/healing-money-mindset-mistakes-the-hidden-wound-behind-wanting-to-give-it-all-away/) - When clients come to me for support around money mindset, they often start with something noble. They want to earn more, not for material things, but so they can give it away. To help their families, support their communities, start scholarships, create change. And don’t get me wrong: that kind of generosity is beautiful. It’s If you only want money to help others, you may be stuck in one of the biggest money mindset mistakes: self-erasure. Learn why receiving is the key to sustainable generosity. - [When Productivity Tools Fail: What To Do When You’re Still Frozen](https://www.wendyfaith.com/when-productivity-tools-fail-what-to-do-when-youre-still-frozen/) - I spent years chasing every productivity system, planner, app, and mindset hack promising to fix my focus. I color-coded calendars. I achieved the ToDoist Enlightened level and bragged about it. (61605 completed tasks and counting!!) I read Atomic Habits and Deep Work and Getting Things Done. But none of it touched the real issue. Because When productivity tools fail, it’s not because you’re broken—it’s often because you’re in a freeze response. Here’s what to do instead. - [How One Queer or Questioning Entrepreneur Went From Awkward to Grounded and Glittery in Just One Coaching Session](https://www.wendyfaith.com/how-one-queer-or-questioning-entrepreneur-went-from-awkward-to-grounded-and-glittery-in-just-one-coaching-session/) - If you’re queer or questioning your identity, you already know it isn’t just about who you love or how you label yourself. It seeps into every corner of your life – including how you show up in your business. I want to share a story that cracked my heart wide open last week. I had Feeling queer or questioning? Discover how one coaching session helped a queer entrepreneur move from shame to grounded confidence and glittery self-expression. ## Pages - [Home](https://www.wendyfaith.com/) - Trauma-informed business coach Wendy Faith created The Intrinsic CEO to help solopreneurs stop ghosting themselves when visibility, sales and growth get hard. - [Your business needs more than one version of you.](https://www.wendyfaith.com/intrinsic-ceo-workshop/) - The problem is that those versions don’t always agree on what happens next.You want to be visible. You also want to be safe.You want the business to grow, but you never want to recreate the burnout, pressure, or dysfunctional systems you worked so hard to leave behind. The problem isn’t that you lack discipline, knowledge, strategy, - [The Mandala Path: Foundations of a Thriving Practice](https://www.wendyfaith.com/the-mandala-path-foundations/) - What if the hardest part of building your business isn't knowing what to do? You know how to help other people move forward. You can ask thoughtful questions, spot patterns, hold space when someone is overwhelmed, and help clients make decisions they’ve been avoiding for months.Then you close Zoom and somehow forty-five minutes disappear while you’re - [Download the Free Have Your Own Back Workbook](https://www.wendyfaith.com/have-your-own-back/) - You don’t need more advice.You need a way back to yourself.For the solopreneur who can show up brilliantly for everyone else, but disappears when her own business needs her the most.I don’t think you need more discipline, confidence, or another productivity system. I think you’ve been trying to build a business with advice that was never - [Healing Money Trauma for Entrepreneurs](https://www.wendyfaith.com/healing-money-trauma-for-entrepreneurs/) - Your Money Problems Might Not Be About MoneyI used to think that if I could just make enough money, everything else would finally settle into place. It sounds ridiculous when I say it out loud because I’ve already run the experiment. More than once, actually.I’ve been homeless. I’ve had years where I brought in over half - [Work With Me](https://www.wendyfaith.com/work-with-me/) - There are approximately 7,482 ways to work with people on the internet.I’ve decided to keep it to three.Whether you’re simply curious, ready to learn a new way of leading yourself, or looking for deeper support, here’s where I’d recommend starting = pick which option matches where you’re at right now. Have Your Own BackIf you’ve - [Contact Wendy](https://www.wendyfaith.com/contact/) - Contact Wendy Faith Available for in-person coaching, speaking and live events in southern Wisconsin and northern Illinois, with office hours available in Madison, WI. You can also book a 30 minute Connection Chat with me via Zoom here. Name Email Message Submit - [Intrinsic CEO ™ 1:1 Coaching](https://www.wendyfaith.com/intrinsic-ceo-coaching/) - What if having your own back is something you could practice?You already know how to show up when someone else is counting on you.You bring presence, insight, and care to your clients – and probably your family and community, too. You keep the promises you make to other people. But when your own business needs - [About Wendy Faith](https://www.wendyfaith.com/about-wendy-faith/) - You probably didn’t come here because you need one more person telling you what to do.You already know a lot: You’ve done the therapy, read the books, taken the courses, bought the planners, downloaded the templates, and probably have at least three abandoned systems that were absolutely going to change everything.And if you’re a fellow - [Hello Friends :)](https://www.wendyfaith.com/hello-friends/) - If you found me through TikTok, Instagram, or Facebook, welcome.Chances are you’ve been nodding along because you’ve recognized yourself in my videos.The Ghosting Yourself Scorecard is the next step. It’s a simple self-assessment that will help you identify the hidden ways you may be not showing up for yourself or you business the way you - [The Gap Between Training and a Thriving Coaching Practice](https://www.wendyfaith.com/the-gap-between-training-and-thriving/) - A trauma-informed workshop for ICF coaches who are ready to start getting coaching clients and building a business. If you’re here, you might be thinking: “I know how to coach… but I don’t know how to get clients.” “I have ideas, but I freeze when it’s time to talk about my work.” “I don’t want - [Blog](https://www.wendyfaith.com/blog/) - Blog Business Coaching Rebuilding After Losing Everything: Why I Do This Work Now There’s a version of my story that looks great on paper. I built a company over 14 years, reached tens of millions of people, published Read More » April 24, 2026 Business Coaching Scarcity Mindset vs Abundance Mindset :: A Nervous System-Aware - [Book a Free Discovery Call](https://www.wendyfaith.com/booking/) - Let’s find the clarity you’ve been missing You’ve done the courses.You’ve read the books.You’ve tried all the productivity hacks.You’ve done all the ‘mindset’ tricks. But your momentum still fizzles out. Or worse—you push until you crash, then guilt yourself into trying harder. What if the problem isn’t you at all? What if you’re stuck because - [Privacy Policy](https://www.wendyfaith.com/privacy-policy/) - Privacy Policy Effective Date: 23/04/2025Website: https://wendyfaith.comAt WendyFaith.com, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or engage with our coaching services. 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